It’s Mercedes Benz Fashion Week time again in Australia with less than four weeks until spring/summer 2013/14 collection shows kick off, writes Julia Teen.
The country’s most prestigious fashion event is gearing up for a stellar unveiling of over forty collections during April 8-12th 2013. This year will see the best of Australia’s established brands such as Alex Perry, Camilla & Marc, Ginger & Smart and Lisa Ho, plus an exciting collective of rising designer talent.
“Mercedes Benz Fashion Week Australia provides an unrivalled platform for Australia’s design talent to showcase their vision to a worldwide audience beyond the event’s physical footprint and into the digital world with over half a million followers, fans and conversationalists,” said Director of Global Production, IMG Fashion Events and Properties; Jarrad Clark.
This season’s event will take place at our new home and be opened by Camilla and Marc in honor of their ten year anniversary. Additionally Jayson Brunsdon will also celebrate 10 years of his eponymous label, and Aurelio Costarella will join an illustrious few marking 30 years in the business,” Jarrad continued.
Designers making their debut include Vanishing Elephant, Phoenix Keating, Serpent & the Swan, Season 4 Project Runway Australia winnner Christina Exie and Kahlo – the New Generation, Swim and The Student showcases destined to unveil promising talent as always.
Carriageworks will welcome over 25,000 guests over the course of the event and will this year host ‘Premiere’ – a leading trade fair set to grant industry guests access to additional designer footwear and accessory brands.
As always, styleicons will be behind the scenes and front of house throuhgout the event – providing daily intel on hair and fashion trends set to define the season ahead.
For further information visit mbfashionweek.com.au
Click here for Styleicons|TV.