Luxe-lifestyle brand Palm Beach Collection reinvents contemporary chic with a new design ethos, writes Tracey Withers.
To update the look and feel of the brand that they first began in 2009, brother and sister founders Kirsten Walker and Mike Grey channeled their love of the ocean and relaxed beach luxury.
“We’re creating a new expression for the brand,” says Kirsten. “Palm Beach Collection has experienced exceptional growth in a short period of time and we needed to keep moving forward and offering something we think is unique for our market.”
It’s not just the streamlined packaging and the colour-block panels that highlight different scents, the line is set to release new travel tin candles, a pumo hand soap and a soap bar by the end of the year. “We want to tell the total lifestyle story,” Kirsten explains.
The duo has traversed the globe to research and develop fragrances with Parisian parfum experts and to source inspiration from luxury destinations. The fourteen soy wax candles and reed diffusers in the new collection include best-seller scents Coconut & Lime, Tahitian Mango, French Vanilla and White Rose & Jasmine. Beeline also for the brand new, lush and juicy Quince.
For ore information: www.palmbeachcollection.com.au
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