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Paul Mitchell for Shoreditch SS13/14


‘No-fuss’ and ‘modern’ were key phrases behind the Shoreditch conceptual idea for its Spring/Summer 2013-2014 collection, making it an easy choice for the Shoreditch crew to choose Paul Mitchell to complete the collection’s overall look, writes Adeline Kintono.

Paul Mitchell’s exclusive men’s line MITCH has been chosen to enhance the sharp-sophistication and ready-to-rumble style the Shoreditch collection emulates in its campaign starring Rugby League and TV personality, Beau Ryan. 

Intershape Hairstylist, Kevin Jumel opted to integrate Beau’s signature cut with MITCH products including REFORMER and CLEAN CUT, to set the tone for men’s grooming in the coming season.

“I used MITCH REFORMER to enhance Beau’s natural texture, then added variation with CLEAN CUT for added shine and an overall smarter, slick look,” said Kevin.

Beau – a corporate professional slash party boy and eager punter – was photographed by Sylve Colless at Sydney’s iconic spring hangout, Randwick Racecourse. It’s a strong and fierce preview of the season ahead with high performance cobalt blue and gunmetal greys championing sartorial trends to come.

For more information about Paul Mitchell visit www.paulmitchell.com or call 1300 365 350.

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