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Ready, Set, LMFF!


As the Official Hair Partner to the L’Oréal Melbourne Fashion Festival, L’Oréal Professionnel is proud to announce Brad Ngata and Caterina Di Biase as Hair Directors for the event.

Commencing March 18th, Brad Ngata and Caterina Di Biase will be the lauded creative duo at L’Oréal Melbourne Fashion Festival (LMFF) – directing backstage hair teams across the entire week for Australia’s most coveted designers.

Overseeing the daily L’Oréal Paris Runways for designers such as Arthur Galan, Ellery and Josh Goot, plus the National Graduate Showcase and the Opening and Closing ceremonies, the styling experts will showcase their talents by creating distinctive looks designed especially for the runway.

“Leading the hair direction for LMFF shows is one of the closest experiences in Australia to backstage at a runway in Milan, London, Paris or New York,” says Caterina.

“The fact that the L’Oréal Professionnel stylists are working on a large-scale parade, with big budgets, top Australian designers, models and the world’s best make-up artists, a culmination of all of these elements makes LMFF a priceless experience for an up and coming hairdresser,” she adds.

Accompanied by the L’Oréal Professionnel Session Style team and a host of backstage stylists, the Hair Directors are guaranteed to parade inspirational hair trends down the runway.

L’Oréal Professionnel also presents a vibrant new platform for industry insight by bringing together 150 of their Premier Club clients to the festival to attend the exclusive LMFF full-day Business Series Seminar. 

Salon owners will not only be inspired by the LMFF runway shows and VIP cocktail events but the chance to attend this world-renowned business event featuring keynote speeches from international experts of lifestyle commerce, with a tailored focus on fashion and beauty marketing. 

The LMFF Business Forum also provides salon owners an opportunity to network with key industry influencers and the LMFF Hair Directors, Brad and Caterina.

L’Oréal Melbourne Fashion Festival, 18 – 21 March 2013
www.lmff.com.au

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