Aluram – Clean Beauty. Clear Conscience.

Aluram embraces powerfully plant-driven, modern and clean formulas infused with the nourishment powerhouse of Marula Oil.

Say hello to Aluram, which you may notice is Marula spelt backwards, speaking to the fact that it infuses Marula Oil into each and every product. The range refines haircare to pure beauty and simplicity sent straight from America, and is available in Australia for the first time, distributed exclusively by Dateline Imports P/L.

Aluram is comprised of five definitive collections – Daily, Moisturizing, Styling, Smoothing and Volumizing. Alongside the Marula Oil hero ingredient, every product is gluten, sulphate, paraben and cruelty free, and boasts vegan formulations and a plant driven approach built from a base of Coconut Water. The Daily collection offers a silicone-free Daily shampoo and conditioner to cater for fine to medium hair, while Moisturizing offers a silicone-free shampoo and conditioner for medium to course hair. The styling collection comprises of a leave-in conditioner, shine serum, smoothing cream, styling cream and volumizing foam.

Marula Oil is the central component of the range, renowned for protecting hair and skin from environmental aggressors and truly penetrating the hair to seal, smooth and repair the cuticle. It fights frizz and dryness and provides a protective layer of nutrients and antioxidants to the hair with Oleic and Omega Fatty Acids incorporated into the ingredients.

Aluram’s principle ethos is simple and focuses on modern hair that prioritises clean beauty with a clear conscience. Alongside Marula Oil and Coconut Water, ingredients in the range also include Charcoal, Rosehip, Baobab, Quinoa and diverse oils such as Pomegranate Seed, Watermelon Seed, Avocado and more. These fresh ingredients create simple, effortless, touchable and beautiful hair. Aluram – Clean beauty. Clean conscience.

For more information or to stock in your salon visit Dateline Imports P/L via datelinecity.com, call 02 9666 3611, or follow Dateline Imports Instagram or Dateline Imports Facebook.