Introducing ANTI’s EveryBlonde shampoo, a dual-action reparative and toning blonde shampoo endorsed by industry professionals globally. Combining the benefits of concentrated pigment and toning with highly reparative and restorative ingredients, it’s the one blonde product every salon needs.

Available now from ANTIcollective_Pro and Australian distribution partner, MCM Beauty, EveryBlonde promises complete, transformative care for even the highest maintenance blonde tones. While blonde shampoos often lack reparative qualities and can be drying, ANTI breaks new ground with a high-performance, professional-grade treatment that leaves all blonde and grey tones refreshed and revived in under ten minutes.   

“We’ve been working on the perfect blonde formula for more than two years, to ensure we came to the right balance of pigment and condition, without overtoning even the blondest tones,” says ANTI Global Product Developer, Mercedes Orpin Steinfeld. “This is going to be a salon and at-home staple for every blonde, hence the name EveryBlonde.,”

The strengthening sulphate-free formula gently cleanses and corrects unwanted brassy yellow tones while infusing the hair with multifunctional plant-based proteins from Moringa leaf and Baobab seed extracts. It repairs fragile chemically processed hair, protects colour, helps improve scalp health and smooths hair to reduce breakage and environmental stress. 

By depositing violet pigments to counteract yellow and orange hues, EveryBlonde illuminates hair colour adding depth and dimension, and delivers a natural-looking sheen that revives highlights.

Conditioning oils from hydrolysed quinoa and sweet almond infuse hair with moisture, helping to seal the cuticle, smooth and reduce frizz. Shea butter, avocado oil and macadamia seed oil soothe the scalp and strengthen the hair shaft reducing damage caused by salon processes and general styling.  Antioxidants and UV protectants from sunflower seed extracts help shield against environmental damage to hair health and colour.

USE IT:  Work a small amount into wet hair, lather well, leave up to ten minutes then rinse thoroughly.  Follow with your favourite ANTI Conditioner. Use weekly or as often as needed to maintain your desired blonde shade.

Gluten-free. Paraben-free. Sulphate-free. ANTI is against animal testing is a member of the Leaping Bunny Program. 

EVERY BLONDE. EVERY TONE. EVERYONE.

Launch promotion available. Contact leidy@mcmimports.com.au for more details.