Color Wear Gloss Toner is a new vegan friendly line created to perfect toning results where every shade created with bleaching techniques, even the most advanced, is enhanced to the maximum, for a truly multi-dimensional color. Hairstylists now have an extremely gentle, safe and complete tool to welcome their clients into the new glossing experience without compromising on maximum performance.

Alfaparf Milano, the #1 Made in Italy brand in the professional* haircare sector, has developed an innovative formula with patented technology making it one of the cleanest colours on the market: in fact, it uses Arginine, an alkalizing agent of natural origin to replace the most widely used and popular chemical alkalizers “free from ammonia” and “free from MEA (ethanolamine)” as well as free from silicones and resorcinol.

As well as containing an enhanced conditioning complex that can bind to keratin with an anti-static effect for soft, smooth hair, the Color Wear Gloss Toner formula is enriched with an active ingredient made from apple cider vinegar, with restructuring properties, allowing hairstylists to tone and repair at the same time:

•Repairs and restructures the hair fiber after chemical processes or thermal stress;

•Improves combability;

Reduces pH and closes cuticles to increase shine.

The Color Wear Gloss Toner line has the ability to work in just 10 – 15 minutes at the back wash area while clients get a sensory experience with a pleasant delicate fruity fragrance. The Color Wear Gloss Toner range offers 22 exclusive shades developed to meet all the needs of the blonde experience, thanks to a complete Blonde Menù composed of 7 services dedicated to the blonde world. A second stage of toners catering to levels 5 to 7 will be released in Australia in a few months to complete the line.

If you would like to enquire about becoming an ALFAPARF #glossboss, and receive your new trial box register your interest here

For more information www.alfaparfmilano.com or call 03 9336 2088