WALK ON THE BRIGHT SIDE

Alfaparf Milano Professional, a brand proudly made in Italy, always stays at the forefront of trends and innovations in the haircare world. Now, they present “WALK ON THE BRIGHT SIDE,” a new collection of pearlescent and sophisticated shades that allow anyone to express their individuality with a modern, refined elegance.

Alfaparf Milano Professional expands its portfolio with the new .8 Pearl tone: four radiant new shades that elevate the Pearl Bright range (already available in the Evolution of the Color and Color Wear lines). These shades create luminous blondes, from pearly beige to cool ice tones, perfect for timeless, sophisticated, and essential looks. The winning colour of the Next Color GenHairation contest is included among the new shades and will now join the Color Wear range.

The collection was created by Alfaparf Milano Professional’s Global Creative Director, Rudy Mostarda, whose characteristic inspiration and energy are evident in these beautiful looks, which take us on a fascinating journey, in which beauty becomes the beacon that guides us and helps us discover our bright side. “The world is a stage, and we are the actors entering and exiting the scene. For this Collection, we imagine ourselves together in the spotlight, each illuminated by our own personality and character. I believe that a person’s style is that certain something that is never extinguished, even when no one is looking.” Mostarda says.

The brand introduces eight revolutionary looks that reflect the beauty of simplicity and balance, created using high-performance, multi-benefit products. These eight looks include:

Shimmer Design: Original, distinctive, and multi-chromatic. A look that embodies balance and individuality, redefining beauty.
Moonstone Glow: A celebration of self-expression and modernity, where colour becomes a revolution, inspiring us to embrace change.
Radiant Pearl: A medium-long, layered cut that brings dynamism and movement to the hair. It’s not about waves but graceful, harmonious motion. The Radiant Pearl shade unites beige and silver for a pearly, luminous blonde.
Pearly Shine: Simplicity meets innovation, evoking refinement, empathy, and gentleness.
Ethereal Sparkle: A casual cut, blending Seventies and late Nineties inspiration. With deconstructed lengths and a balance of warm shades and powdery finishes, it radiates modern sophistication.
Opal Radiance: Sophisticated, radiant, and chic—a symbol of elegance and a stylish journey.
Glacial Blonde: A chic, tailored pixie cut that’s versatile and easy to wear. Pearl blonde, with its cool and radiant tone, is poised to make waves in hairstyling.
Glam Ray: A shullet cut, fusing shag and mullet styles for a punk allure. Soft and scrunched with a fascinating 3D effect, it creates a magical, radiant look with cool tones.