Unity and creativity can often be a tough balance to strike when it comes to salon uniforms, aprons and clothing. In an industry where professionalism and the team mentality are important in showing off to clients with uniformed looks, but artistry and fashion are at the forefront, what’s the solution to the salon look? Welcome The Uniform Stylist, a dynamic new clothing brand that is here with all the answers.
The brand’s founder Leesa Dawson has always been fashion-obsessed and has the Fashion degree and the experience working for some of Australia’s most iconic retailers to prove it. She has travelled the globe as an international buyer, searching for innovation, commercial appeal and a universal wearability for the many brands under her care.
This experience led Leesa to create her own line of salon uniforms that suit hairdressers’ individual styles, personalities and body shapes. The uniforms are also made to impress clients, from regulars who know and understand the salon brand and level of service, to first-time clients who will be wowed by the first impression of the overall aesthetic.
The uniforms are fashion-forward, injecting both individuality and team unity into the looks, and imbuing all salon staff with equal comfort and confidence to perform at their best. The products also provide a necessary logistical component of cleanliness when working with bleach and colour. The brand achieves this with a collaborative, interactive process that has taken the hairdresser’s needs and input into the design process to ensure the products are very relevant for the industry.
“To me, work, fashion and feeling good are all one and the same,” Leesa explained. “When you’re interacting with your team and clients everyday, it’s essential you feel good about yourself to be able to perform at the top of your game. Our uniforms are all about uniting as a team and as a brand, whilst still being able to express who you are, as an individual. That’s why I love what I do. I use fashion to empower people so that they look good and feel good everyday.”
The hairdressing range begins with the Noir Nation collection of aprons and tops that provide chic, bleach-proof style. The uniforms utilise vegan leather, being kind to the planet while also staying cool, light and stylish to wear, and prohibiting mess. Some designs can be flipped to show off the wax coated denim side, proving to be truly versatile. Each female option is designed for a woman’s shape, in a range of sizes to suit any hairdresser and diverse cuts to choose from. There are also unisex options to bring stylishness to the whole salon.
The brand will be adding luxury capes and gowns, as well as more custom strap options in the New Year, with an offer for collaboration on the next range of aprons to also be advertised in 2019. Within this process you have the chance to add your voice to these important, relevant designs and each new crop of designs will having unique hairdressing intel front of mind.
The range already provides must-have tunics that can be worn as aprons or on their own, meaning your early morning struggle to find something new and dynamic to wear (that you also don’t mind messing in salon) has officially been solved. Choose your ideal design between Vamp, Icon, Dare, Gosh, Zone or the all-new unisex and reversible style HERO, complete with bespoke strap options – or choose them all for different days of the week.
Beyond the ultimate convenience offered by the clothing, the confidence these designs will inspire is no small feat. Walk into the salon a hairdresser but spend the day feeling like Wonder Woman, with the outfit and attitude necessary to seize the day.
For more information visit www.theuniformstylist.com