Welcome Edwards and Co Fitzroy

Edwards and Co has added a new space to their ever-growing salon empire, setting up shop in Fitzroy, Melbourne, with a salon that fuses influential hair trends with Melbourne’s inimitable nightlife vibe.

A hero feature of the new salon is a dedicated bar or kitchenette area where snacks and beverages are prepared for clients to suit the vibe of the city, and transform into the ideal bar area when the space is utilised for events. The Edwards and Co stable of salons, built by Jaye Edwards, are often used as industry, education and editorial locales, prized for their bold and fresh aesthetic and important position in the hairdressing community, with locations throughout Australia.

To create the 300 square metre space, the exiting flooring was ripped up to reveal and use the raw concrete. Other aesthetic features include a floor to mirror ceiling along the far right wall, offering extreme space, concealing the ply wood cabinetry and cleverly leaving the oak wood work bench visible.

Ply wood was the base material for all the furnishings including the reception, processing table, and kitchenette. Concrete sheets were then applied to all the bench tops, in keeping with the industrial theme. The old barn door previously at the back of the space was replaced with a custom-made steel frame window, while the hero retail wall made from oak and steel showcases the salon’s luxe salon brands. The space also boasts the salon brand’s iconic mural artwork style created by Brian Connolly and situated in the bathrooms, which always adds a creative, edgy and distinct look to the salon, fitting in perfectly in Melbourne’s famous graffiti-laden city.

“What I love most about this space is definitely the abundance of natural light, the windows speak for itself,” Jaye said. “With glass spread across the two exposed walls of the salon, Fitzroy without a doubt as the best lighting from dawn to dusk. Its by far my favourite to date.”

Check out the salon images below.

For more information visit www.edwardsandco.com.au