AAFW 2022: Wella X Aaizél

Sustainable Melbourne-based brand Aaizél, graced the runway at Afterpay Australian Fashion Week’s first day. From elevated garments to mermaid manes, we saw a focus on organic textures and a celebration of diversity throughout the hair looks, thanks to Wella, writes Ashleigh Matheson.

“The hair is individual, it’s unique. We’re enhancing the natural beauty of every model, so we want to kind of work with their own texture and just kind of slightly refine it,” hair director Kieran Street explained. “We want to make the inner beauty come out.”

“The collection is super sexy, it’s got a really strong edge, but we didn’t want them look too glam. We wanted them to look like she’s just come from work, or she’s woken up in the morning and she just needs to go out and look a little bit polished without it being too overdone.”

Kieran’s hair essentials included Wella’s Ocean Spritz, Perfect Me and Glam Mist to assure that ultimate cool girl texture.

Get the look:

Step 1: Layering products is key to creating a unique texture and an effortless finish. Break the surface tensions and prep the hair for layering of products with Wella EIMI Perfect Me.

Step 2: To refresh and define curls, use Wella EIMI Nutri Curls Soft Twirl.

Step 3: To create extra volume and enhance texture, liberally apply Wella EIMI Ocean Spritz to the roots and dry into the hair using a diffuser. Repeat until the desired texture is achieved.

Step 4: Once texture is achieved, build up the shine with Wella EIMI Glam Mist. Apply liberally to hair and diffuse again.

Step 5: Layer Wella EIMI Glam Mist with Wella EIMI Ocean Spritz and keep diffusing until you achieve the desired volume and texture.

Step 6: Spray Wella EIMI Dry Me into the root area for style support and using a thin curling wand for added definition to stray curls.

Step 7: To finish, use your hands to shake out the style from the roots, and spray with Wella EIMI Dry Me and Wella EIMI Glam Mist until desired result is achieved.