In line with their pivotal values around vegan haircare solutions, Biolage has named their new brand ambassador as Kaia Wright, a model, mother and the wife of Outback Wrangler Matt Wright, both of whom are passionate advocates for animals.
Biolage is a vegan range with 90 per cent PCR packaging, no animal testing and, as of this month, is officially certified with leaping bunny approval. Their partnership with Kaia platforms these values further. Kaia is known for her animal advocacy from her remote property in Northern Territory, where she lives alongside over 30 family pets, including their 18-foot pet crocodile. This has been showcased in the family’s Netflix series titled Wild Territory, which aired on the Nine Network in May and will be released globally from October.
The partnership coincides with the brand’s biggest product launch of 2022, by way of the new Ultra Hydrasource range. This launch includes two game-changing products – the Deep Treatment Pack & Daily Leave-in Cream, both built to accompany the Biolage Hydrasource shampoo and detangling solution as the ideal new hair regime.
The range is specifically formulated for very dry hair that requires extra moisture, care and manageability, as infused with the hero ingredient of Cupuaçu Butter. The products provide 72 hours of moisture and are mineral oil free, paraben free and vegan, and are delivered in 100 per cent recycled materials and packaging, other than the bottle cap.
Congratulations to Biolage on these important new ventures.
For more information visit www.biolage.com
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