From connecting hairdressers with clients in a bold new way to meeting the needs of salon owners in a forever challenging and changing market, MuseAvenue’s latest launch is aimed at filling salons and inspiring individuals, writes Cameron Pine.
MuseAvenue, a digital platform launched just over 12 months ago to support the Australian hair industry is proud to announce its latest venture into addressing the skyrocketing rise of freelancing within the industry. Under the leadership of Co-Founders Raphael Veron and Thomas Roux, MuseAvenue has evolved into a powerful tool for salon owners, empowering them to seamlessly rent out their salon chairs to freelance hairdressers.
MuseAvenue’s innovative and state of the art software provides salon owners with a comprehensive suite of features to streamline the chair rental process. With a dedicated MuseAvenue page, salon owners can easily and effortlessly set up their chair rental pricing structure, showcase their salon through captivating images and videos, gather reviews from freelancers, and receive pre-screened applications from freelance hairdressers.
One of the standout features of MuseAvenue is its search engine optimisation (SEO) ensuring salon listings are prominently displayed in Google searches. Additionally, salon owners can easily share and promote their dedicated MuseAvenue page with a single, user-friendly URL. The salons also appear on MuseAvenue’s marketplace, which currently stands as the only dedicated platform in Australia 100 per cent focused on rent-a-chair salons, providing a centralised hub for both salon owners and freelancers.
Since its inception, MuseAvenue has rapidly gained traction within the industry, boasting over 80 salons listed on its marketplace. Additionally, more than 1,000 hair professionals have joined the platform, eager to find their ideal salon match through MuseAvenue’s innovative salon and client solution.
Founder and CEO Raphael Veron expressed his enthusiasm about MuseAvenue’s evolution, stating, “We’re thrilled to focus MuseAvenue’s offerings to address the needs of the Australian hair industry. Recruitment has become the number one reason why salons struggle to stay open: it’s mainly due to the fact that stylists want to be their own boss and choose freelancing as a career path. By facilitating seamless connections between salon owners and freelancers, we’re nurturing a dynamic ecosystem that benefits everyone involved,” Raphael said.
According to various sources;
– 30 per cent of salons close because of the difficulty to find staff (it is also the number one reason why salons close)
– It’s estimated there will be more than 50,000 hair and beauty freelancers renting chairs in Australia by 2030.
– It’s estimated that more than half of all salons will be doing rent-a-chair
– Freelancers renting chairs make can make 50 per cent more than employees
– In the USA, more than 90 per cent of companies in the salon industry belong to freelancers who rent chairs or booths from salons.
French-Aussie entrepreneur Raphael Veron has applied years of research into MuseAvenue, a growing plarform that now benefits from more than 10 years experience by revolutionising the Australian hair and beauty industry by providing innovative solutions for salon owners and freelancers while staying ahead of industry trends.
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