Developed in collaboration with FUJI FILM, Goldwell @Pure Pigments are new direct dye additives that elevate hair color with unprecedented vibrancy and brilliance.

The six concentrated tones of @Pure Pigments add a unique play of color reflections and shine to your Goldwell color. Pure Yellow, Pure Orange, Pure Red and Pure Violet create vivid tones and effects. Pearl Blue and Matte Green soften and counteract unwanted tones. It’s the ultimate customization – adding high definition color directly in color formulas.

Elevate your salon’s expertise by introducing a whole new category of Elumenated Hair Color services: Color Morphing, Color Boosting and Color Washing.

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