Beauty Expo Australia is the country’s largest gathering of beauty brands, suppliers and professionals showcasing 32 categories over the weekend of August 24 to 25 2023. This year marked the 20th anniversary of the annual event hosted at The ICC Sydney Exhibition Centre at Darling Harbour.
INSTYLE attended the weekend of Beauty Expo and had the opportunity to meet with exhibitors and guests and meet, including some up-and-coming hair brands showcasing their products at Beauty Expo. Meet some of the haircare brands we spoke to below at Beauty Expo 2023.
A new exhibitor was Jolie Hair, an Australian-made company that sells its Flyaway Fix Serum in salons across Australia. Jolie Hair’s story began with a common problem that many women face: flyaway baby hairs. Over the course of 1.5 years, the Jolie team worked tirelessly to formulate the perfect Australian-made product that would keep hair looking neat and polished throughout the day. After countless hours of research, testing, sampling, and experimenting, the Flyaway Fix Serum was born. It conveniently sleeks hair into a perfect bun or ponytail, with the simple swipe of a wand. Visit www.joliehair.com.au
Wuli Grooming offers a range of Australian-made, all-natural and vegan hair styling products for the most sensitive of hair types first in mind – curly, wavy, coily and everyone in between. Wuli Grooming produces a tight range of plant-based styling products designed to make the daily maintenance of textured hair types a breeze. For curly, wavy and thicker hair types, the range includes a curl cream, sea salt spray designed to tame frizz, lock moisture and define natural curls. For fine, flat and limp hair types, the Matte and Shine options provide mid-high hold and all-day conditioning. All four products come in two fragrance options: Bergamot & Vanilla or Neroli & Sweet Orange. Visit www.wuligrooming.com
Based in Tokyo, Kinujo creates salon professional tools, hairdryers and straighteners. The company was founded in 2012, and launched a straightening hair iron in 2014. This product has the industry’s fastest temperature rise speed and revolutionary plates that prevent moisture evaporation. In 2021, Kinujo released an epoch-making hair dryer that is ultra-compact but has a super large air volume that emits super far-infrared rays (terahertz waves) that can achieve both quick-drying and shiny-beautiful hair like silk. Their products have a long life span and continue to offer timeless value. Visit www.kinujo.jp
LOVESILK 100% Pure Mulberry Silk Pillowcases
Get inspired and live a better life through silk’s timeless glamour and unparalleled comfort. The LOVESILK luxurious silk pillowcases and eye mask collection feature 100 per cent Pure Mulberry silk in a variety of colours. Experience the benefits that natural silk offers skin and hair including protection against hair breakage, avoiding face creases and retaining moisture in skin. Silk reduces the deepening of fine lines and wrinkles, hydrates the skin and doesn’t absorb facial oils or moisturisers in the way standard pillowcases do, allowing cosmetic products to work harder for the skin. Visit www.lovesilkpillowcase.com
Silk Oil of Morocco
Silk Oil of Morocco a family owned business with over 950 products of which 90 per cent are proudly made here in Australia. With a huge selection of haircare, cosmetics, skincare, candles, crystals and more. Offered for professionals only, the brand offers a vast selection of products that you can sell in your salons, with no minimum order value and next day shipping from Brisbane. The brand offers monthly trade deals that are below trade prices. Visit www.silkoilofmorocco.com
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