We spoke to Sheridan Rose Shaw, Owner and Creative Director of MAMAWEST, for some wise words going into 2024, her new space and much more.
How would you describe the MAMAWEST style aesthetic?
Anything but black! MAMAWEST is an explosion of colour. She is unique, different, totally rebellious, but in a good way!
If you could remove one menial task from your work or business life, what would it be?
Doing the till! My brain is way too fast for discrepancies.
What keeps your salon team engaged beyond the everyday?
Our culture! It could be illegal how much fun we have on the salon floor. We are professional, and we have a damn good time!
What would you like to see more of in the hair industry?
Community, not competition! We are stronger together. Also, less copycat syndrome, more originality and creativity. After all, we are artists.
What is your current crush?
My Thursday morning yoga teacher. She gets me there, rain hail or shine. Thanks Cecily!
Creatively, how do you like to push the boundaries?
I like to carve time out of every single day to go within, through meditation. Creativity to me is expression of one’s insides, outwardly. I really do strive to do things that haven’t been explored before. I’d rather make ten mistakes of my own then try to embody somebody else’s aesthetic or work.
What type of content has the highest engagement for you now?
Its either really creative vivid colour work or our dancing videos. We are infamous for them.
What is one area you want to improve on in 2024?
Caring less about what people think about me and doing things for my own creative self, not for anyone else’s approval.
If you could choose one – what would be your biggest money-making tip for 2024?
I have battled with a poverty mindset most of my life and only in the last three years, though following my heart’s greatest desires, have I been led to an abundant mindset. The rich only get richer by taking risks, borrowing money, investing in themselves and assets and expanding their knowledge and skillset, so do that course, invest in some mentorship, take that risk, and I’ll see you on the other side of your success.
What has changed inside your salon four walls in the last two years?
Just about everything! We just signed a lease to a brand new 336 square metre space in Footscray. Melbourne here we come in 2024! In the two-year time frame, we’ve also become a multi-award-winning salon which comes with increased expectations to live up to our reputation. The MAMAWEST standard is always evolving, trying to be better than the day before, which also means total alignment with the best quality products on the market, which is why we’re also changing our product partner to O&M.
What would you choose for a holiday? Retreat or busy beachside lifestyle?
I’m the silent meditation and yoga retreat kind of girl. My life is already hustle and bustle so it’s important for me to align with both, Yin and Yang energy!
What is one fashion item you can’t live without?
My thick gold medusa Versace necklace.
For more information visit www.mamawest.com.au
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