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MBFWA 18: Redken X Justin Cassin

The boys brought sexy back through a duality of hair looks from Redken hair director Ben Martin with a statement Man Pony mixed with a super slick wet look to complement a Resort collection for the strong, independent man, writes Cameron Pine.

“We played between two hero models each with their own identity; a Man pony to super slicked to really highly groomed hard and defined look,” Ben said.

Maintaining a balance between sexy and sleek, the all men’s Justin Cassin show finished off the last day of fashion week with a more groomed finish than what we’d seen on any boys all week. Very much the Justin Cassin aesthetic of tailored modernity – there really was a piece to suit everyone from boy to man.

“Men can easily achieve the look by washing their hair with REDKEN Brews 3-in-1 Shampoo and Conditioner. Directionally dry the hair, using a small brush, away from the face to define the part line. Apply REDKEN Brews Wax Pomade globally to the hair. Use a comb to mould into desired style. Finish with REDKEN Brews Hairspray to set and hold,” Ben said.

Challenging street style while maintaining an everyday sensibility Justin’s collection played with greys, blues, and a dash of orange, khaki and whites, with this year seeing a surprise entry into the men’s swimwear market. A departure from a more monochromatic show featuring black and white and heavier fabrics in 2017, lightweight cottons and tailored pants designed to be the perfect fit – there’s little wonder Justin’s fans are loyal to the brand. The collection you can take from day, to dressing up or casual weekend all within the one season.

Cassin says he continues to be inspired by a need provide the strong independent man with stylish, affordable, high quality apparel that displays a keen attention to detail.

“Redken For Men is a grooming range and not just a haircare range so we wanted an very groomed look that followed the boldness and strength of the Justin Cassin resort collection,” he said.

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