The runways of New York are a never-ending source of inspiration and over days of fashion centric hair experimentation and trends, NYFW Spring Summer 2019/2020 didn’t disappoint as an adventurous epicenter of all things hair, fashion and beauty.
There were a myriad of looks for you to scroll past on Instagram, and we’ve chosen seven favourites to take a closer look at. Created by beloved brands, famous hairdressers and often, importantly, with talented Australian hands backstage, these looks ranged from Internet breaking and totally audacious, to more subtle and salon relevant with an editorial edge.
Check out our NYFW highlights and let us know your favourites.
Redken X Tomo Koizumi
“We’re here at the Marc Jacobs store on Madison Avenue for Tomo Koizumi’s SS20 presentation,” Redken Global Creative Director Guido Palau said from the show. “It’s a highly conceptualised presentation, and I’ve done the hair to match: I’ve created incredibly high hair in a cone shape using Redken Triple Pure 32 Hairspray. The great thing about this hairspray is that it has a neutral fragrance, so it doesn’t overpower when you’re backstage or if you have a picky client. I’ve also used one of my backstage favourites, Redken Guts 10, for volume and added hold. I knew for this presentation, the look had to be something really extreme – either height, or length, and I went for height.”
ghd X Wella Professionals X Jeremy Scott
The master hands of Eugene Souleiman are sure to make you stop mid-scroll as his artistic hair looks hit your Instagram feed. For the always playful Jeremy Scott show this creative look consisted of hand-cut neon wigs, complement space age fashion look from the designer. Inspired by 80s cartoon Jen and the Holograms, these looks screamed beyond the front row in an undeniably loud, vibrant and punk voice.
Wella Professionals X Zimmerman
As led by the brand’s Global Creative Artist and Australia’s own Renya Xydis, the look for Zimmerman complemented a collection inspired by retro summers, with a palette of burnt oranges, aquas and magentas and 60s and 70s references, largely inspired by Australia’s surfer culture. Renya drew from this beachy vibe for a loose, matte textured wave.
“This style is true to my heart and very Australian. I know it’s something wearable, cool and sexy and echoes the vibrancy of the Wavelength collection,” she said. “I wanted to create something that refreshed and modernized the surf wave to evoke a true Aussie vibe, while also celebrating the beautiful and effortless style of Zimmermann’s beach girl.”
Redken X Gypsy Sport
You’re unlikely to find another show like Gypsy Sport – where makeup was so bold models were sometime fully painted in colour and glitter, hair hues ran the full gamut and a sculpted, classic curl technique defined the hair looks across the gender spectrum.
ghd X Alice + Olivia
A modern bohemian encapsulation on the runway, Alice + Olivia offered voluminous fashion shapes, floral prints and embroidered detail to merge the surreal with couture. Set in a field of lilac saturated flowers with a sky blooming with pink clouds, a minty pristine kitchen, and a bright buttercup pool, attendees were definitely not in Kansas (or New York) anymore.
ghd created three different looks to complement this aesthetic (boho waves, pearl braids and a smooth sleek pony). “Because the new collection was so colourful, we wanted to really make the hair pop by either making it super glossy or adding in fun accessories like pearls and lavender stems,” said ghd Brand Ambassador Justine Marjan.
O&M X Paris99
Some inspirational Aussie hairdressers (see Pauline McCabe, Mary Alamine, Ash Croker and Travis Bandiera) hit New York to help O&M style New York Fashion Week for the eleventh time. Led by O&M Creative Director Janelle Chaplin, the team created looks for Paris99’s debut NYFW presentation, building a 60s garden picnic aesthetic, anchored by a heavy fringe and with knotted hair accessories adding a fashion savvy finishing touch.
Redken X Proenza Schoulder
“We’re here at the Proenza Schouler show where the hair is a definite nod to the 80s with very dramatic ponytails that are smoothed with the new Sultra Bombshell Volumizing Dryer and sculpted with Redken Hardwear 16 Gel. A powerful dryer and great stylers are essential to any backstage look,” Guido said.
Which looks do you love?