Two of the world’s most well-known super models front the new Versace fragrance campaign, with Hailey Bieber and Bella Hadid starring in the launch of the Dylan Turquoise feminine fragrance.
The campaign showcases a holiday on the Mediterranean, evoking an escape to secluded islands, golden hour beach parties and crystal seas – the things we’re all dreaming about and now only finding in a fragrance bottle.
The campaign was captured on a small island off the coast of Sardinia, truly becoming the combination of luxury and calmness, which the fragrance emanates. Photographed with a backdrop of sparkling waters, which matches the aesthetic tone of the product, the island imagery is characterised by crystal clear waters framed by unique rock formations, showcasing the uniquely peaceful energy, vivid hues and sense of luxury that is built into private island life.
The exclusive island resort opened solely for the Versace creative team, imbuing the surroundings with a true ambiance of tranquility, joy and escapism, and allowing the campaign to transport consumers to an idyllic depiction of the Versace world in all its privacy and glamour.
The innovative brand used a filming camera created specifically for the campaign, which was first crafted as a small model and finally constructed to create fluid, fast circular movements. Film director Gordon Von Steiner and photographer Harley Weir show the scene on the private beach, focusing on natural marine-toned Versace designs.
In exciting national news, Australia was the first market to launch in the world. Discover Dylan Turquoise for some extreme rare 2020 escapism.
Chief Creative Officer – Donatella Versace
Film director – Gordon Von Steiner
Photographer – Harley Weir
Art director – Kevin Tekinel
Stylist – Jacob K
Hair stylist – Syd Hayes
Make-up artist – Isamaya
Models – Hailey Bieber, Bella Hadid, Louis Baines