AAFW 2022: Redken X Daniel Avakian

Featuring vibrant, daring looks, Daniel Avakian presented his Resort 23 collection at Afterpay Australian Fashion Week (AAFW), where futuristic-inspired hair looks took centre stage with Redken as hair partner, writes Ashleigh Matheson.

Working with professional hair partner Redken, hair director Richard Kavanagh went all out in ensuring that the hair suited Daniel Avakian’s out-there collection.

Richard explained backstage that the hair looks were a “little bit 40s, a little bit 80s and kind of Blade Runner inspired, sci-fi, futuristic.” He added that he wanted the models to “feel tough, cool, dangerous, and a little bit edgy.”

In order to champion the chignon, pompadour hair shape, Richard’s key products were Redken’s Guts 10 to create a foundation in the hair, Forceful 23 Hairspray to create the wet look, and finally Shine Flash to add extra shine before the models walk.

Allow your clients to channel your inner Madonna with this bold Redken hair look.

Get the look:

Step 1: First, you need to build the foundation and fabric of the hair, for this use Redken Guts 10, this lifts roots or provides all-over volume.

Step 2 : Follow this with Forceful 23 Hairspray, this will hold the shape and texture of the wet look.

Step 3: Finish with Shine Flash for extra gloss.