After a long week full of fashion, Karla Spetic took Afterpay Australian Fashion Week off-site and into Sydney’s city on the final day, inviting O&M and hair director Ben Martin, as led by Pauline McCabe, along for the ride.

“With the collection inspired by European romantic black comedy, the hair emulates the gypsy stylings of that genre of cinema. Unstructured and done, it’s beauty is in natural soft textures,” Ben said.

With hero products such as O&M Atonic Thickening Spritz, O&M Project Sukuroi Smoothing Balm, O&M Original Queenie and O&M Know Knott, a matte, natural looked focused on individuality adorned the runway.

“It was all about taking each girl as they came and really celebrating their individuality,” Pauline said. “It’s really young, fresh and with not a lot of products, we wanted it to be super light. We just really looked at each girl and enhanced the natural texture that was there, it’s all about celebrating each girl. It’s not homogenised looks, it’s all sorts of looks and all sorts of girls, it’s really diverse.”

We’re all in on wearability and diverse style.

Get the look:

  1. Apply a light spray of O&M Know Knott section by section throughout the hair, for finer hair use a light spray of O&M Atonic to add some thickness.
  2. Then take a flat iron to create an undulating natural texture that follows the hairs natural wave.
  3. To define each model’s hair part, use O&M Original Queenie mixed with iridescent powder to give it a WOW factor on the runway.
  4. To finish, apply a pea-sized amount of O&M Project Sukuroi Balm directly to the hands and rub through the hair to enhance the wave and lock in any flyaway hairs.

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