Enter LE CLUB LO SORDO, AKA Michael Lo Sordo’s Resort 25′ Collection at Australian Fashion Week, which took over Machine Hall in Sydney on night two. With O&M and Pauline McCabe as Hair Director, the brand elevated the feminine, romantic, minimalism, and sharp sophistication of the fashion label.
The hair look was styled with an enhanced bend and shine to reflect in the otherwise dark space, with a luxury, expensive aesthetic.
“The hair draws attention to the clothes, complementing the Michael Lo Sordo aesthetic,” Pauline explained. “It’s very light, with some movement to it. We used the O&M Project Sukuroi to create a shine in the hair, O&M W-Spray to create light hold, which also created a tousled texture on the shorter hair girls and the male models, giving that 3am in Paris allure.”
“We wanted the hair to have volume, shine, and a touch of drama. It needed to look effortlessly sexy and undone yet still put together,” she added. “The hair reflects the sexiness of the collection, we achieved enhanced natural texture, sexy shine and effortless sophistication. We are working with each model, working with the natural texture of the hair and enhancing it.”
The collection was inspired by the iconic clubs of Paris, celebrating the era of Maxims, Le Boeuf Sur le Toit and Le Sept, and creating an immersive world for guests to experience within this environment. A fusion of leather and lace with an underground allure expertly showcased club-inspired glamour and the brand’s iconic DNA.
O&M Project Sukuroi, W-Spray and Frizzy Logic Shine Serum were hero products backstage.
“Le Club Lo Sordo bring to life the brand in all its essence,” Michael said. “Paris nightlife has always fascinated me – the style, the glamour, the lighting of a cigarette, the holding of a drink – I plan to throw a party which is a vision bringing the energy of a collection showcase and of course the party of the year.”
The Michael Lo Sordo garments are proudly owned, operated, designed and hand-crafted in Australia using the most sustainable techniques, which perfectly aligns in its partnership with O&M.
Get the look below.
How-to ‘3am in Paris’ hair:
- Step one: Begin with dry hair and apply a mix of Project Sukuroi and Frizzy Logic Shine Serum to the mid lengths and ends of the hair, enhancing the natural texture and bends by scrunching it in.
- Step two: Press in the product with the warmth of your hands to activate and mould the product into the hair, keeping it light and glossy.
- Step three: Create a sharp middle part and tuck the sides behind the ears, clip to set it.
- Step four: Remove clips and brush through hair lightly with fingers for enhanced texture.
For more information visit www.originalmineral.com.au
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