Award-winning editorial hairdresser, leading educator and the founder and creative director of Sydney destination salon Intershape Hair, Kobi Bokshish, has been named as a Brand Ambassador for Alfaparf Milano, pairing his decades of industry experience with the luxury brand.
“I’ve worked in hair styling for 30 years, traveling the globe and learning to be the best I can be. I continue to strive for excellence everyday – helping people to look and feel their best is incredibly important. To have a lifelong career in this industry you need to have lifelong passion. For me creativity, professionalism and hard work are the keys to success,” Kobi shared.
Kobi has been hairdressing since the age of 19, when he started the craft in his home country of Israel. His career has soared to bold heights as a salon leader, platform artist and educator and high fashion editorial artist. Kobi has won numerous state, national and global awards for these endeavours and pioneered Intershape Hair for over a decade, becoming a renowned brand representative and industry figure.
Now pairing with the luxe Italian sensibilities of Alfaparf Milano, Kobi’s passion, skills and experience will be the ideal addition to the brand and this role.
Congratulations on this new appointment!
For more information visit www.afaparfmilanopro.com
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