Italian haircare brand Alfaparf Milano has partnered with Miss World Australia and Mr World Australia, showing off their new innovations and catering to the styling and pampering of the many contestants. The top-tier brand has joined with the competitions during the semi-final and final circuits as an official sponsor.

In the company’s first order of business, it styled the women’s semi-finals as well as the men’s finals in Melbourne in April, the first time Mr World has been hosted in our country. Former Love Island contestant Eden Daly won the Mr World Australia title over runner up and former The Voice champion Harrison Craig, after a series of fashion, interviews and Q and A segments. Eden won a trip to the Philippines to compete internationally, using the platform to showcase his commitment to fashion, beauty, a healthy lifestyle and philanthropy.

“I am delighted to have Alfaparf Milano on board for Miss World Australia 2019 and Mr World Australia 2019 and 2020 as our official hair sponsor. I have been a fan of cristall liquidi for years. It’s my number one go to product,” said Deborah Miller, Miss World Australia National Director.

All male and female contestants have had their tresses tended to by Alfaparf Milano stylists and products, and the Miss World competition has reached its national finals stage, where the national finalists will compete at Palazzo Versace, Gold Coast on July 19. As always, the competition prioritises beauty with a purpose, raising money for children’s charity Variety and amassing $180,000 in donations in 2018 alone. The charity helps sick, disabled and disadvantaged kids, working within the Miss World mindset that encourages compassion, charity and humanitarianism.

Alfaparf Milano is proud to partner with an organisation that boasts both beauty and heart. Good luck to the finalists!

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