Alfaparf Milano Professional hosted the Australian finals of their Next Color GenHairation Contest, held in Sydney at La Porte Studios to announce the winners and show off the finalists’ looks.
To make it to the national final, competitors needed to create a new colour formula using any of the Alfaparf Milano Professional colour ranges that are not currently found in the colour charts, in a formula that was mixed and applied to a swatch supplied by Alfaparf Milano Professional. The competition saw a high volume of entrants, making for a difficult blind judging process that ended with a talented group of six finalists from Queensland, Victoria and New South Wales.
“This was a very difficult task as the entries were extremely creative,” shared the brand’s National Technical Coordinator, Lori D’Agostino. “Colours needed to have a commercial and wearable element.”
The event proceedings began with a presentation from Anthony Nasso, General Manager of Sales and Marketing for Alfaparf Milano Professional, who stated that the Next Color GenHairation Contest was designed to reward the creative and artistic skills of competitors, showcasing their ability to be expressive and to create something with the potential to be a new colour released into the Alfaparf Milano Professional colour ranges.
The judging panel including the Alfaparf Milano Professional Australian Global Ambassador and Creative Director Bill Tsiknaris, International Technical Manager Vivica Davies, National Technical Coordinator Lori D’Agostino, David Mannah from M Division and Jo Cowan, INSTYLE, Styleicons and Hair Festival National Sales Director. A live hair show at the event was the final part of the competition.
“Judging was extremely tough as the competitor’s participants were beautifully presented,” Bill said. “All competitors should be extremely proud of their work and colours.”
Competitors presented and explained their colour choice once judging was completed. Looks included a modern mahogany blonde tone from Renee Rodriguez from Zenit Hairdressing, Picton, and a bold and bright blue shade as a total form of self expression, by Ally Woods from V & Co. Hair Beauty Bar, Penrith.
Melissa Gafa form Studio 206, Windsor created a blended natural cool tone in a wearable shade of blonde, while Kelsey Tuihalangingie from Hairpare, Ipswitch mixed a combination of shades to create a new warm and vivid purple hue. Nerida Sibilia from Serge Videl, Hawthorn created a smokey lilac haze look.
Finally, Bianca Bakas from Hair Frankie Grace, Thornbury was inspired by an 80s song by Prince, creating a vivid and timeless raspberry tone with this inspiration and winning for her look. Bianca and her participant will now fly to London to compete in the global final in 2023 in London, that coincides with Salon International and the Alternative Hair Show. The winning colour selected by the panel of international judges will become a new shade in the Alfaparf Milano Professional colour range and published on the official colour chart. The winner will also participate in watching the creation of an Alfaparf Milano Professional colour collection, backstage.
Well done to all the finalists and good luck to Bianca on the next phase of her journey!
For more information visit www.alfaparfmilanopro.com
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