Australia’s own Amazing Hair has recently showcased their incredible extension work at the international Beautyworld Middle East in Dubai. The renowned three-day event showcased the best of beauty products, hair, fragrances and well-being as the Middle East’s largest, and world’s top five, beauty trade fair. Amazing Hair was able to showcase their latest product range on a global stage – a big step for the Aussie-owned company in reaching greater audiences and creating an international platform, writes McKenna Uhde.
Now in its 23rd year, Beautyworld Middle East provides opportunity for nearly 1,600 companies to mingle, network and learn from one another. Professionals from hair, beauty and wellness were able to celebrate the many dynamics of the industry in an interactive and diverse event. Amazing Hair Managing Directors Ariana Mantzaris and Peter Georgoulos represented the team, and for Amazing Hair at least, the event made for a perfect platform to showcase their new and exclusive Ultra Luxe Collection and Slim Line Weft. The brand was able to make connections in Dubai that has extended their products into new territories throughout the Middle East.
“We secured fantastic distribution in Kuwait, Saudi Arabia, Jordan, Oman, Dubai and are currently still working to secure more countries. This was exactly the result we were hoping for from our showcase,” Ariana said.
In addition to Beautyworld Middle East, Amazing Hair also held an official launch of the brand in Kuwait where 30 VIP salons attended demonstrations of the brand’s latest ranges. “The response from the salons regarding quality, versatility, and the massive range that covers every enquiry was very flattering and encouraging,” Ariana shared.
Amazing Hair’s Dubai trip was definitely worthwhile as the brand established even more than their global presence. According to Ariana, clients from Beautyworld Middle East 2017 approached the team to share their love for the brand and assure that quality was still amazing after one year’s use of the range. “It was also extremely reassuring when having to decide which distributor would best represent our brand, as we had three from each country bidding for it!” Ariana enthused.
Amazing Hair was successful in representing Australia at Beautyworld Middle East as innovative extensionist. Post-event, the team is back home in Australia perfecting the Amazing Hair formula while the brand moves forward toward an exciting Middle Eastern expansion.
For more information visit www.amazinghair.com.au
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