American treasure Harley Davidson is paying homage to their history with men’s classic style by partnering with barbering professionals American Crew. The two brands have announced their collaboration and will celebrate years of tradition and influence built between them. To honour the companies’ classic Americana style, the two brands commemorated the partnership in the ever most edgy and stylish New York City, and will continue to partner on a number of campaigns and initiatives this year, writes McKenna Uhde.
“This collaboration with Harley-Davidson is a milestone in the life of American Crew, which is very close to its 25th anniversary of serving professionals and consumers,” said David Raccuglia, founder of the American Crew brand. “We’re looking forward to connecting the brands through our shared values of freedom and self-expression.”
To kick off the collaboration, American Crew filmed and produced a short film for the brands’ collective debut. The upcoming American Crew X Harley Davidson advertising campaign, Style for the Road, was shot by Raccuglia, who in addition to founding American Crew is also an established editorial photographer. The shoot was filmed in Marfa, Texas, in a desert-surrounded nomadic style that replicated both the American Crew and Harley-Davidson aesthetics. The enthralling images will grace the walls of motorcycle and barber shops alike.
“Both American Crew and Harley-Davidson, two leading brands in their categories, will have mutual benefits through the digital collaborations and exchanges in consumer and professional events,” said David Carvalho, Global President of Portfolio Brands at Revlon. “Over the coming months, our new campaign, Style for the Road, will bring together the strength and values of both brands, supporting our key American Crew initiatives.”
The two brands will come together for a number of projects this year including American Crew’s 25th anniversary and Harley-Davidson’s 115th. The full Style for the Road campaign goes live in July, and fans can follow the journey on YouTube.
For more information visit www.americancrew.com
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