Top Menu


American Crew Sponsor Van Heusen Mentor Event

This year’s bi-annual Van Heusen Mentor Event introduced a GQ sponsored frenzy of inspiring business and sporting mentors, making for an engaging and educational must-see event. While that was the official main attraction, the pre-event styling session courtesy of American Crew was what really caught out eyes, writes McKenna Uhde.

Before the star-studded red carpet event, the American Crew talent took to the mentors, treating them at Melbourne’s Longsong to a luxury style and grooming. Using American Crew’s latest shaving and skincare range, the stylists provided outstanding red carpet looks.

Cyril Rioli

The most talked about product of the evening was ‘Fibre,’ a versatile modeling gel used to thicken and texturise the styles of Dalton Graham and Scotty James. The other mentors were prepped with a light-hold lotion before drying for additional pliability and texture, an essential when working with longer locks. After a professional style and shave by the likes of barber Charlotte of Kings Domain, the mentors were off to debut their new looks as they spoke on their personal motivation and success at the Van Huesen main event.

Scotty James

The celebrated mentors, including Stuart B. Richardson, soccer star Besart Berisha, and AFL legend Cyril Rioli, prior to speaking at the main event, debuted their looks in dapper tailored suits by Van Heusen. Congratulations to Van Heusen and American Crew for their peak men’s style that had these inspirational men runway ready.

For more information visit

Click here for Styleicons|TV.

, , , , ,