French electrical tools company Velecta Paramount Paris had added a huge name to their team, announcing hairdressing legend Angelo Seminara as a new ambassador. The company has been a global industry stalwart since 1936, producing high-end hairdryers with that signature French flair.
Angelo is on board for the launch of their first smart hairdryer, titled the i-flex, which has won awards and acclaim already for its innovation. The brand recruited Angelo for his creativity and skill as they embark on launching this dynamic tool. The tool is controlled by smartphone application where users can establish their own hair profile based on the parameters of hair type, sensitivity and styling mode, configuring the dryer to these tailored specifications.
“A pioneering vision and a desire to bring out the natural beauty of women are values that we share with Angelo,” said Michel Guillosson, CEO of Velecta Paramount Paris.
“I was immediately seduced by the visionary approach shown by Velecta Paramount Paris,” Angelo concurred. “i-flex is a revolutionary and totally innovative tool. It marks the beginning of a new era of smart hairdressing.”
Angelo’s stature in the industry is well known, and his career has included numerous wins for British Hairdresser of the Year and work with the biggest names in fashion, art and publishing. His unique perspective and innovative approach to hair ensures his work is displayed on front covers, runways and museum exhibits.
We wish these two global hairdressing giants luck as they innovate the industry together.
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