ANTI Collective are a hair brand that does things a little differently, so when they were tasked with styling the Liam Hodges Spring Summer 2020 show, it was bespoke wigs made to each male model to give you a bit of backstage intrigue. Styled by hair director Pablo Keumin, the looks were made to complement and reflect the diversity of the screen printing and tye-dyeing effects that gave the collection a punk edge, with each unique style turning heads in the front row.

“The show’s directive was to blend primitive futurism with cyberpunk to translate the works of David Cronenberg and Aldous Huxley as refernces but really speaking to the now,” said ANTI Global Creative Director, Nick Irwin.

The collection was comprised of laid back shirts, baggy cargos, acid brights and loose fabrics, giving a soft but statement approach to fashion with an artistic offering of pastels, cartoon prints, contrasting fabrics stripes and pattern hybrids. The designer collaborated with artist Alfie Kungyu on abstract prints and patterns to give the collection a true originality, mimicked by the fact that no two models looked the same. A particular hero hair look represented a larger than life 50s quaff with a mullet through the back.

“The full ANTI styling range was used in abundance to create and enhance the nuances in the hair, giving the perfect finish to an effortless look of uber cool street boys,” Nick said. “From multi-coloured dreads to shaved panels, the haircuts gave a toughness and urban edge to the hair. There was even an exaggerated 50s rock n roll quiff alongside a precisely spiked punk wig adding a madness to the reference of the clothes.”

ANTI always promise to navigate around the ordinary, and collaborations with artistic designers in the pursuit of creative runway looks ideally fit the ANTI bill. Expand your editorial sensibilities courtesy of ANTI.

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