Antoinette Beenders and X-Presion Collaborate on New Collection

Some of the biggest names in global hair have collaborated on a collection titled A.P.O.H. (A Piece of Hair), with the SVP of Aveda Global Artistry, Antoinette Beenders, joining with Spanish artistic group X-Presion on an inspiring group of images. With Aveda having already collaborated with X-Presion in 2022 in a historic editorial partnership, this combination continues to thrive and drive artistry in hair worldwide.

The ground-breaking collection is motivated by a Japanese fashion designer known as a pioneer of fabric technology, and creatively explores the artistic use of the titular “piece of hair” as a medium or fabric. Each look is designed for the human head and the shape the hair itself creates as it moves in three dimensions.

“The hair creates a sensory experience of fluidity and modernity as it moves. In this way we have evoked and brought the hair to life with the graceful movement of dancers,” Antoinette said.

The images use X-Presion’s renowned graphic hair patterns as colour techniques, in a myriad of bold and vivid hues that present hair as true art. Importantly to Aveda’s mission, the looks incorporate hair that has been reused and given new life using 100 per cent vegan Aveda Hair Color along with bond-building Botanical Repair™. The collection seeks to honour and respect hair as an artistic medium.

Antoinette and X-Presion are both global pioneers in the world of hair, and their collaboration captures their joy, creativity and inimitable experience into a collection like no other. Discover the images here.