Haute Couture Week took to Paris to showcase the very best of fashion as art and Iris van Herpen’s creative showcase was styled by Aveda and the brand’s SVP of Professional Global Artistry, Antoinette Beenders. Antoinette is a leader in artistic hair, and this runway partnership expressed those skills, while solidifying the hair and fashion house’s longstanding relationship and dual commitment to highstyle, sustainable luxury and artistry.
The hair look for the show was a curved architectural style that complemented the couturier’s intricately detailed collection for Autumn Winter 2023 to 2024. The collection was inspired by aquatic architecture and futuristic bionic innovations and Antoinette and the Aveda team paired this aesthetic with a sleek and mesmerising look crafted as technical and detailed couture.
“Iris’ fashion is a work of art, and I aimed to craft a hair look that would seamlessly merge with her groundbreaking vision,” Antoinette said. “The couture hair styles drew inspiration from expansive circular architectural designs, so I used an innovative clamping technique to achieve the distinct ridges along the sides, providing a three-dimensional sensation.”
The team used Aveda’s Botanical Repair BondBuilding Styling Crème to prep, strengthen the hair and protect it from thermal damage, while the brand’s lightweight Botanical Repair Strengthening Overnight Serum was used to repair and add shine, as pivotal to creating the sleek, three-dimensional couture hairstyle. Anotinette and the team then sectioned off the bottom-most portion of the hair and created a low braid, pinning it flat to the back of the head and securing it using Aveda’s Control Force Firm Hold Hairspray. The remaining hair of the back section was then smoothed over the top and pinned underneath the braid, creating a smooth, round shape that closely hugged the head. The top portion of the hair was parted in the centre and clipped in two sections, which were treated with Aveda’s Control Force Firm Hold Hairspray and allowed to dry. They were then straightened with a clamping technique that was used to sculpt the hair into two ridges on each side.
The short hair looks were individually customised by Anotinette using tailored Aveda products to suit their hair, look and brief. The brand’s Volumizing Tonic, Nutriplenish Styling Treatment Foam or Invati Advanced Thickening Foam added body, shine, hydration, soft hold and volume as necessary on a variety of hair types.
Finishing these looks, select models wore intricate custom hair pieces designed by Malakai and Rinaldy Yunardi, which were cleverly attached to the invisible braid, as another meticulous example of high fashion and hair in one.
For more information visit www.aveda.com.au
Photo Credit: Carl Fehres
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