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Aveda Announce Elyse Knowles as National Brand Ambassador

There is an all-new National Brand Ambassador for haircare in the Aveda line-up, as influencer Elyse Knowles has just come on board. The model, entrepreneur and TV personality carries a valuable ethos where she pays particular attention to what products she uses for her skin, hair and body and their impact on the planet, making her the ideal partner for Aveda.

“Aveda’s core brand values and Elyse’s personal values align perfectly,” confirmed Clint Piper, Aveda Brand General Manager. “It’s not often that you find an inspirational role model who really cares about our environment like she does, we couldn’t be prouder to begin this partnership with Elyse.”

Aveda is celebrating its 40th birthday, not just as a mega-brand that is renowned globally as a haircare pioneer, but also one that is particular known for its attempts to make a positive impact on the world. The brand boasts total transparency, naturally derived, quality and innovative products and bold philanthropic efforts to put it front and centre in this important endeavour. It vows not to sacrifice on powerful products while also always putting the environment front of mind.

“We’re all part of a pretty incredible movement right now and I am so proud to have partnered with a beauty company who goes above and beyond to making our world a more ecofriendly, sustainable place,” Elyse said. Elyse herself lives an eco-friendly lifestyle and uses her impressive and influential social media platforms, where almost 900,000 people follow her on Instagram, to spread this message.

Elyse is indicative of the modern consumer, in her desire for quality, forward-thinking products that put the planet as a primary focus and champion the natural beauty, lifestyle and wellness movement. Aveda ticks these boxes and then some – we’re sure this partnership will manifest big things.

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