Aveda Australia has embarked on a new partnership with Take 3 For The Sea in the hope of removing 1.5 million pieces of rubbish from the environment. The eco-conscious, plant-powered hair care brand, which also prioritises care and eco-conscious values, and recently went 100 per cent vegan, is taking another environmental stand against plastic pollution.

From March 2021, the brand, its salon and clients will raise awareness to earn $100,000 in donations for the STOP Ocean Plastic Pollution Fundraiser, which will help Take 3 in their education, social groups and community groups to remove these pieces of rubbish, through initiatives such as school or corporate clean-ups. The cause will also include a nationwide clean-up day, held on the 7th of March. Aveda salons are invited and encouraged to individually fundraise and sign up to join one of the five clean-up events scheduled in Brisbane, Byron Bay, Melbourne, Sydney and Perth.

“At Take 3 we recognise the need to build strategic partnerships, where shared values and goals can lead to significant impact,” said Take 3 CEO Sarah Beard. “Aveda are the perfect example of this – an organisation who shares our values and recognise we are all a part of our planet’s ecosystem and must all play a role in its protection. We are so grateful to Aveda for their environmental leadership and joining us in our mission to reduce the impacts of plastic pollution and waste in the ocean and broader environment. Take 3 for the Sea, welcome Aveda in joining us and being part of the solution to plastic pollution.”

“At Aveda we are committed to bettering the world we live in,” added Aveda Brand General Manager Clint Piper. “Not just in the beauty space, but in community and environment. Through these meaningful partnerships with local charities and brands, we are creating movement of people who are connected to the planet. With that said, we are excited to announce the official partnership between Aveda Australia and Take 3 for the Sea kicking off in March 2021.”

Worryingly, by 2050 there will be more plastic in the ocean than fish and there is an estimated 8 million tonnes of plastic entering the ocean every year. As such, action, awareness and donations are essential. Take 3, an NSW-based non-profit, acts as an award-winning leader in sustainability, driving these goals to reduce global plastic pollution and inspiring both education and participation. The name is derived from the simple call to take 3 pieces of rubbish when leaving the beach or wherever you are, sparking a global movement based on the action we can all contribute to in this struggle.

The global #Take3fortheSea movement has recorded participation in 129 countries and removes over 10 million pieces of rubbish from the environment every year. Additionally, in its 11-year history it has delivered education programs to 350,000 students, from 400 schools and 40 surf life-saving clubs and many Australian communities.

As part of the new partnership, Aveda have designed a trio of scrunchies made sustainably from post-consumer recycled plastics, available online and as a retail option at Aveda salons. The brand continue to fight for ethical and sustainable beauty, and have raised over $60 million in annual Earth Month campaigns since 1999. This new partnership progresses those ideals and actions even further, continuing the pursuit of cleaner oceans, more sustainable practices and ethical hair and beauty priorities.

So put a scrunchie as a cash register must-have on the reception desk, start sharing the campaign in salon, fundraise with your clients and get involved in the community clean-up on March 7. With Aveda, there’s so many ways to make the world a better place.

For more information visit www.aveda.com.au