Aveda invited their nearest and dearest to a mindful dinner at Sydney’s Alibi Vegan restaurant to celebrate yet another sustainability milestone – 100 per cent vegan, now and forever, writes Cameron Pine.

Plant based and avoiding wastage, Alibi and Aveda share a lot in common. A range of guests from some industry names and media to models, influencers and many of the beautiful faces associated with Aveda, individuals from across the region enjoyed coming together collectively in consciousness with a decadent and flavoursome plant based menu.  

Building the values of Aveda beyond the messaging and into the food, the Mango Cheesecake which included mango, coconut and pomegranate was aligned with the ingredients used in Aveda’s Nutriplenish range to further ignite Aveda’s ethos – beauty from the inside out. The rest of the menu was designed to satisfy a varied palate of tastes with matching organic wines and an overall ambiance of relaxation and mindfulness – starting with the signature Aveda ritual for all guests before seating for dinner.

Walking into Alibi at Sydney’s intimate Ovolo hotel, guests were greeted with an ‘Aveda through the years’ reportage where key milestones and achievements in the environmental space were celebrated some as far back as the early 2000’s, and transferring their manufacturing to 100 per cent wind power in 2009. The brand has also reached a sustainability milestone with climate activist Arizona Muse as the brand’s first ever global ambassador.

Flowing through to the fairy light clad dining area with an almost magical glow, guests were greeted with a spray of Aveda chakra as they entered to featured throughout the venue.

“It’s lovely to have an event somewhere that celebrates plant food – perfectly aligned with Aveda. It’s been a long journey and for the last 40 years we’ve been cruelty free and for the environment,” said Aveda General Manager, Clint Piper.

The space’s decorative easels included key messages in the brand’s sustainability journey since they launched in 1978, such as Aveda being the first beauty company to use 100 per cent PCR packaging and the first to manufacture with 100 per cent wind power.

“We were the first beauty company in the world to receive a cradle to cradle sustainability endorsement,” said Aveda communications manager, Lauren McClenehan. “The list goes on but we believe social responsibility is our responsibility. We believe that ecological and profit goals are mutually achievable, so going Vegan is part of our continual environmental mission – there’s more to achieve and more we can do.”

Clint Piper too confirmed the purpose of the evening was just as much about celebrating wellness and enjoying the company, as the messages within. The moment of wellness, which is how Aveda start every meeting, casual, formal, big or small, really does break down barriers and mediate the energy for the entire room to connect.  Connecting with the people in the room and being present in the moment, being taken on a 5 minute wellness journey in a restaurant filled with composition oil, was a great way to start a meal and celebrate being grateful at the same time.

The aroma’s of Shampure candles were present to elevate the ambiance of the evening and guests departed with a beautiful set of Aveda products and a take home indoor plant.

Aveda continue to embrace their mission to care for the world we live in and pioneer benchmarks of environmental responsibility not just in the world of beauty, but around the world as their company mission continues to remind us.

For more information visit www.aveda.com.au