Aveda has a host of initiatives to celebrate Earth Month 2023 in April this year, staying true to its guiding ethos as a vegan, high-performing hair care brand with a mission to care for the world and supporting non-profit partner Take 3 For The Sea.
Aveda has supported this philanthropic organisation since 2021, raising awareness and funds to help the charity remove 1.5 million pieces of rubbish from the environment, by working with education, social and community groups nationwide. In this endeavour Aveda are raising awareness in the fight against ocean plastic pollution.
This Earth Month, the brand is selling a limited-edition Botanical Repair™ Strengthening Leave-In Treatment with special edition packaging, championing a product that is 99 per cent naturally derived, vegan, Leaping Bunny Approved, silicone-free and paraben-free, while providing strength and repair for all hair types. $10 from the sale of each limited-edition product will be donated to Take 3 For The Sea projects.
In a first for the brand, the limited-edition Earth Month campaign product tube is made from 100 per cent ocean bound plastic in order to follow Aveda’s commitment to avoid or reduce the use of virgin plastic wherever possible.
Aveda’s broader environmental responsibility is also followed through areas of safe beauty, sourcing responsibility, packaging responsibility, Leaping Bunny Approved, vegan formulas, responsible manufacturing and helping to protect and provide clean water to people in need in Aveda’s sourcing communities and global communities. The brand drives these focuses from its sustainable headquarters in Minnesota and has been globally recognised for its commitment to sustainability in these areas. Technologies and developments such as Green Chemistry, post-consumer recycled materials, formulation transparency, renewable energy, carbon neutral manufacturing and shipping, wind power and more contribute to these accolades.
Beyond this consciousness in every step of the development process, Aveda partners with philanthropic initiatives such as the Hydrologic Ceramic Water Filter Project to provide clean water and sanitation for international underprivileged communities in Cambodia. It supports the UN Sustainable Development goal to ensure access to safe and affordable water for all, with key sourcing communities in India, Nepal, Madagascar and Ethiopia. Since 1999, Aveda has raised nearly $65 million to provide clean water for 1.3 million people across 95 countries.
As a brand that continues to elevate its environmental consciousness, Aveda became fully vegan in January 2021, having been previously vegetarian with the use of bee-derived ingredients including beeswax, honey and beeswax absolute. The transition to a 100 per cent vegan brand required the evaluation of more than 900 ingredients and reformulating products over three years. The Aveda Corporation was honoured with the status of achieving B Corp Certification in January 2023, by meeting high verified standards of social and environmental performance, transparency, and accountability to reach this global standard.
Congratulations to Aveda on its many environmental achievements and happy Earth Month!
For more information visit www.aveda.com.au
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