Fittingly set in the garden surrounds of Sydney’s iconic Chiswick restaurant, Aveda treated influencers and media guests to a Vegan feast inspired by health that starts with the scalp – brought forward by a new range that masters the ‘skinification’ of hair, writes Cameron Pine.
Aveda’s mission statement is deeply rooted in everything they do, not just caring for our hair but the planet in which we live, and starting from a place of mindfulness. Guests experienced these values as they were welcomed to the launch of the brand’s Scalp Solutions Range, which has been eight years in the making.
Hosted by Mathew Wickham, Aveda’s Lead Educator, Roj Torabi, Aveda’s Brand Ambassador, and Chelcey Salinger, a Trichologist from the Australian Trichology Centre, talked all things scalp including myths, tips and how the innovation of Scalp Solutions uses the powers of plants and green chemistry to completely transform the health of hair – with a 100 per cent Vegan ethos.
“We are a brand that harnesses a holistic approach and shows everything else is connected, we don’t choose beauty over the planet. Mint lavender, rosemary and ingredients in our scalp care, you are all going to enjoy in our beautiful lunch today,” Mathew said.
With the rise of the ‘skinification’ of hair, guests were able to enjoy an in-depth look at scalp health through a panel discussion at how the health of the scalp ultimately affects your hair health. Chelcey and Roj discussed the use of dry shampoo and styling products and how the build up on the scalp can be detrimental to hair health.
“Using the products, for me, just to see the difference in my scalp afterwards is a real flex. Even just learning the best ways to cleanse your hair, use the products or use a serum, I’m ensuring it’s centred around a clean scalp so the hair looks clean and not the other way around,” Roj said.
Guests were also treated to a professional analysis using Aveda’s innovative hair and scalp camera to get a real insight into the current health and condition of their hair and scalp. The scalp camera magnifies the scalp by 600 per cent and looks at three things – overall scalp health, hair density, and pores, showing results from using the range, and just how even colour application can change the health of the scalp.
Aveda’s mission to always put the environment and the planet first continues with their Leaping Bunny Certification gained in 2022 and the announcement in February of the brand’s B Corp Certification with one of the highest percentages of certifications across all industries.
“Dandruff, dermatitis and psoriasis, are just some of the key scalp issues – often a lot caused by excessive oiliness, inflammation and oxidative stress, sebum and hormones – there are so many factors,” Chelcey said.
Aveda’s Scalp Solutions collection is dermatologist tested, formulated to increase scalp hydration, and instantly remove surface pollution and product build up for rejuvenated, radiant, healthier looking scalp and hair.
The new Scalp Solutions, not only ensures the scalp is at its optimum everyday, but also has been shown to decrease scalp oiliness by 76 per cent and increase scalp hydration by 92 per cent. There are five products in the new range, including a custom designed scalp brush – created to ensure the optimum product benefits and hair is ready for a new day, everyday. Exfoliating Scalp Treatment, Balancing Shampoo, Replenishing Conditioner, Refreshing Protective Mist and Overnight Scalp Renewal Serum make up the highly functional range to ensure the healthy start to each hair day.
The ‘skinification’ story comes through the use of ingredients such as wintergreen-derived salicylic acid plus skincare inspired adaptogens like Centella asiatica and Andrographis to enhance the scalp’s ability to fight the visible signs of premature aging by protecting and shielding the scalp from environmental aggressors and oxidative stressors.
“There’s also a lot of yeast and bacteria on our scalp, so reducing the bad guys and increasing that micribiome is the first step,” Chelcey said.
Hyaluronic acid also helps improve scalp hydration for a more supple scalp and a Biotech Naturals blend of Lactobacillus ferment and Ectoin helps strengthen and fortify the scalp’s barrier to help support a balanced microbiome.
For more information visit www.aveda.com.au
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