Aveda have debuted a new hair colour technique and partnership by way of their new union with Spanish hair group X-presion and the Graphic Organic technique and exclusive hair colour collection. X-presion are globally renowned as pioneering international colour artists, merging with Aveda’s top-tier technology to become their first ever guest artist collaboration and unveil this new joined creativity.
X-presion is comprised of Marco Antonio Restrepo, Jorge Cáncer and Jose Luis Almendral from Madrid, and is well-known for creating cutting edge techniques through a mix of different artistic disciplines, material, and concepts. This Spring 2022 collection, and their first collection for Aveda, joins both value systems by celebrating their signature graphic style while incorporating shapes and patterns from nature.
This Aveda-exclusive technique is designed to educate and inspire hair artists, while also being relevant and wearable for clients. Graphic Organic is inspired by naturally occurring fractals, naturally merging geometry and precision for chaos and scale.
“Our like-minded values with Aveda around balance, wellness and artistry made it an obvious match. We were excited to work on this project and now to share it with the world,” the X-presion team said. “As creative thinkers, non-conformist and even rebels in hairdressing, to work with Aveda Full Spectrum to achieve a palette of so many colours and infinite customisation was incredible. We’ve always been fascinated by the visual side of math, in this case when organically appearing geometric patterns and fractals meet the eye and repeat and overlap to generate endless possibilities, scale and incredible colours. We brought this idea to our approach.”
The colour patterns were created by using an overlapping method, as built with a large palette of custom formulas using Aveda’s high-performing vegan Full Spectrum colour products for true versatility. The technique was constructed by separating the hair into panels for lightening to frame colour around the face. Aveda’s Botanical Repair was applied for healthy hair and strong bonds, while the graphic portion was created with the Trompe-l’oeil technique, thanks to a specially designed comb created for precise and equal sections; a silicone spatula for sharper lines; and transparent foils for colour layering. The top portion was then sectioned out, twisted, and braided with a piece of hemp before being colored to form an imperfect yet complementary colour effect overlaying the more defined colouring. This colour look offers even more versatility with various styling.
“The final result shows how the organic and the more graphic color blend together, fusing so you cannot see where one starts and the other ends,” said X-presion. “The magic is that you can completely transform the look by moving the hair in a different direction.”
Creative Direction + Hair Cut/Style: X-presion
Hair Colour: X-presion
Models: Andrea Gutiérrez Arcas , Muriel Seiquer Pérez, Arashi Méndez Bella
Fashion Stylist: Andrea Sanchez
Makeup: David Lopez
Photographer: Javier Marquez
Fashion Film: Gus&Lo
Aveda Technical Educator: Natalia Prager
Colour Director, Aveda Lifestyle Salon Madrid: Adoracion Ruiz
For more information visit www.aveda.com.au
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