Aveda and the brand’s Guest Artist Jon Reyman of Spoke & Weal inspired in London at the LoveShackFancy Spring Summer show. A whimsical, romantic brief offered a soft, ethereal style revolved around middle parts, embracing natural hair, sporting low ponytails and showcasing loose braids to complement the playful, ready-to-wear brand.
“LoveShackFancy’s look was a celebration of timeless beauty and romantic hair with a modern twist, emphasising a healthy scalp and effortlessly chic styles,” Jon said. “This hairstyle aims to transform everyday moments into dreamlike experiences, capturing the whimsical essence of the LoveShackFancy brand.”
The looks were prepped with Aveda scalp solutions as a refreshing protective mist that refreshes the scalp and controls oil build up. The brand’s smooth infusion™ perfectly sleek™ was also essential for sleekness and shine, while Aveda’s volumizing tonic™ provided grip and hold. Aveda Control Force Firm Hold Hairspray set the waves in place, while Aveda botanical repair™ bond-building styling crème finalised the hair with polish and shine, and controlled any flyaways. Aveda nutriplenish™ styling foam was evenly distributed to accentuate natural curls and coils for models with naturally textured hair.
Some looks had hair gathered at the nape for a casual, chic ponytail or braided into a loose three stand braid for a romantic, bohemian vibe. Ribbon and bow accessories also added to the romantic feel of the show.
For more information visit www.aveda.com.au
Photo Credit: Andrew Werner @andrewwerner
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