Aveda have teamed up with Dutch couturier Iris Van Herpen on a conscious gifting capsule collection for the holidays. The collection celebrates high style and high science united by nature, as the first exclusive beauty collaboration of its kind for the couturier.
Van Herpen couture designs regularly grace red carpets, films and global runways, and she has also dressed models for hair shows led by Aveda’s Senior Vice President of Global Professional Artistry, Antoinette Beenders, in a long-term collaboration that led to this artistic product partnership.
The collection merges Iris Van Herpen’s Avant Garde style with Aveda’s commitment to sustainability in an offering of unique hair accessories and gift packaging.
“This collection captures a future forward vision for the holidays and embodies the limitless beauty of nature,” Iris shared. “The visual inspiration of this collection was drawn from the relationships between living organisms and their physical environments in all its layers and nuances in a constant dialogue between nature and ourselves.”
The limited-edition line up of tools consists of three luxurious accessories in a hair cuff, hair pin set and cosmetic pouch, all in creatively designed gift packaging that was conceptualised by Iris van Herpen and created with sustainability front of mind. Specifically, The Lagoon Nebula Hair Cuff was inspired by an interstellar cloud where stars are born, the Henosis Hair Pin Set embodies the Greek concept of oneness and union and the Syntopia Cosmetic Pouch was inspired by a state of being where different species live together, while the gift set packaging draws inspiration from the natural world. The global gift sets include a range of Aveda’s body care hero products and treatments from the brand’s Botanical Repair, Nutriplenish and Invati Advanced collections.
With sustainability always a core focus for Aveda, the hair cuff and hair pins are made from recyclable gold tone brass, the cosmetic pouch is made from 65 post-consumer recycled materials and the special edition gift boxes, sleeves and other holiday gift packaging elements are made with FSC certified recycled paper, while also ensuring that using wrapping paper is unnecessary, to further help the environment. Recipients can then reuse or display the gift boxes as miniature works of art, and each element of the collection gift packaging is recyclable.
Available as of October, celebrate the holiday in sensational style, with Aveda.
For more information visit www.aveda.com.au
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