Aveda’s Christmas offering celebrates meaningful gift giving for a beautiful tomorrow, collaborating with global fashion brand Phillip Lim in a 2022 holiday collection that reflects the beauty of nature and highlights the importance of connection through versatile, sustainability-minded accessories.
The collaboration is a continued celebration of the brands’ shared values, building on a consistent connection the brands have had since New York Fashion Week over a decade ago. They’ve since partnered on runway shows, photoshoots, product offerings and industry events.
The collection is defined by the visual, vibrant prints and natural hues of the designs, which evoke the holiday season. As is crucial to both brands, sustainability is at the heart of the products, drawing from Aveda’s history as a pioneer of environmental responsibility, as well as 3.1 Phillip Lim’s experience in re-imagining material use and resources, and community initiatives.
The Aveda x 3.1 Phillip Lim 2022 holiday collection includes four limited-edition accessories—a hair scarf, shower cap, cosmetic bag, and mini paddle brush—as well as special-edition gift packaging in these pertinent prints. The packaging helps the environment by not necessitating additional wrapping paper with its enthralling designs.
Both teams worked closely together to ensure all elements selected for the accessories and gift packaging met the criteria of being both sustainability-focused and high-quality. As an example, the limited-edition hair scarf is made with 100 per cent recycled PET with a luxurious satin finish, while the holiday collection shower cap is made with 100 per cent recycled PET, including a water-resistant exterior and a soft terry lining, with an adjustable button-fastening closure. The mini paddle brush is housed in a 70 per cent post-consumer recycled fibre carton, with extended bristles for easy detangling.
The limited-edition cosmetic bad is made with a 100 per cent recycled PET luxe velvet exterior finish and smooth satin interior finish, as a stylish keepsake bag to carry Aveda products. The collection packs within the range cover 12 hair and beauty options and concerns, with focuses in moisture treatments, blow dry products, curly tools, strengthening concerns, skincare options, wellness focuses and more. These packs individually include hero Aveda masques, treatments, shampoos and conditioners, skincare products, the hero Shampure Composition Oil, and even organic teas, alongside the limited-edition accessories.
Additionally, all gift boxes and sleeves in the collection are made with FSC-certified, 100 per cent recycled paper and each element of the collection gift packaging is recyclable. The artful gift boxes can be reused and displayed as miniature works of botanical art.
The artwork featured on the limited-edition holiday accessories and gift packaging was designed in partnership with botanical artist Sophie Parker, a friend and collaborator to the fashion brand. Sophie draws sculptural inspiration from the botanical world, with her creative approach using the organic form of each leaf. She worked closely with Phillip to design the colours, textures, strokes and feelings of what became custom botanical paintings, which were then digitally transformed to create the collection prints. The design inspiration included the colours of Aveda’s Botanical Repair and Nutriplenish packaging, which have a fresh and creative twist on holiday hues.
Offer the gift of sustainable hair and beauty with Aveda and 3.1 Phillip Lim.
For more information visit www.aveda.com.au
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