Eco-friendly juggernaut Aveda has launched an all-new No Wash category, with brand new products that cleanse the hair without the need for ever-precious water. Welcome the all new Rinseless Refresh Micellar Hair & Scalp Refresh and the Heat Relief Thermal Protector & Conditioning Mist, made to encourage water conversation as is in line with the brand’s DNA and all important Earth Month, which takes place every April.
The Rinseless Refresh Micellar Hair & Scalp Refresh has been developed using micellar technology and naturally-derived styling polymers to instantly refresh hair and cleanse the scalp, with no water necessary. The colour safe formula provides a lightweight, flexible hold to reshape waves and curls between shampoos, also imbuing hair with a fresh and bright floral-citrus aroma.
“Rinseless Refresh uses babassu-derived ‘micelles’, which work like microscopic magnets to help lift impurities from the scalp,” explained Anita Grahn, Aveda’s Executive Director of Global Hair Care Formulation. “The inner part of the micelle is attracted to dirt and oil and the outer side is attracted to water – which is how they help lift these substances to cleanse. This product is a great ‘no wash day’ option for those with waves, curls or coils – or those who don’t love the feeling of dry shampoo.”
The product is ideal as a post-workout cleansing touch up, for second day hair or on the go styling and refreshing. Useful for both cleanliness and texture, the product suits those with wavier or curly hair, as well as hair types of all density. The product boasts the brand’s own Pure-Fume scent with jasmine and certified organic mandarin, lemon, ylang ylang and other pure flower and plant essences, as well as being housed in a 100 per cent post-consumer recycled bottle, excluding pump.
Also new is the Heat Relief Thermal Protector & Conditioning Mist, which is vegan, silicone-free and 97 per cent naturally derived, offering conditioning properties without the need for water and protecting against heat during styling. The product protects up to 230°C and wraps hair with softness and movement, courtesy of a plant-powered blend of certified organic jojoba and sunflower seed oils. The product is developed with Aveda’s calming Shampure aroma, imbued with 25 pure flower and plant essences, including certified organic lavender, ylang ylang, petitgrain and orange. The cruelty-free product is also made from 100 per cent post-consumer recycled materials.
Aveda is always thinking ahead at new ways to help the planet, and these two new products are the most recent frontier. Put them on shelf right about yesterday.
For more information visit www.aveda.com.au