QED Skincare’s unique principles make it a luxury option for both hair salon clients and hairdressers in need of some self-care themselves. Built by pharmacist and founder Shoshana Eisner, the brand offers unique factors such as the ability to choose tailored scents (or no scent at all) in the products and no-rinse cleanser formulas, making them ideal additives to pamper your clients at the basin, or for hairdressers to seek out after a long day in salon.
The brand’s formulas, which are powered by both pharmacist expertise and nature, while being customisable, were created to treat clients with sensitive skin. These values of true treatment and sustainability are core to the brand.
“Where we originally started was about designing luxury skincare for sensitive skin, because most people with sensitive skin were just too scared to go anywhere near anything luxurious,” Shoshana explained. “Because I was also coming from the medical side, it was all about treating the skin, so every single step had to leave the skin in better condition than when you started. So as far as I was concerned, a cleanser is not just about cleansing, it’s actually about treating, every single step is about treating. I wanted things that were low effort and high impact to really take care of you.”
This concept spurred the brand’s unique custom scent initiative, which clients can choose or tailor, and salons have even personalised for their own salon brand signature fragrance. It speaks to the sensorial significance of scent in hair and beauty products, something that QED Skincare has honoured with varied options, which include no scent at all. This option can be ideal for salons wanting to offer skincare that doesn’t infringe on hair product scents that are a priority in salon.
“The thing is that scent is just so emotional. If a product has a scent that you love, it makes you happy, and if it has a scent that you don’t like, or that reminds you of something, it can make you miserable,” Shoshana shared. “So that’s where the idea of having the products with no scent started off with, and then to add scents as well. I think that’s what luxury is these days, it’s tailored care to clients where they can choose the thing that suits them personally.”
“We are also in sensory overload. We have messages coming at us from every area all the time, so actually a lot of people really prefer having unscented also. I would say 50 per cent of our customers choose a non-scent,” she added.
The no-rinse cleanser formulas are also based around this sense of true care and luxury, and involve a cleansing system that doesn’t necessitate excess water that can actually dry out the skin, as seen when our skin prunes when sitting in water for a long time. It’s also a great beauty option for hair salon clients, and hairdressers, who don’t want to splash water around their newly created hair styles.
“Ironically, water is actually quite dehydrating,” Shoshana said. “That’s why a lot of my products were designed around not having to splash around his water. Also, who wants that after you’ve just had your hair done?”
This thinking evolved to the brand’s growing focus on hand care, particularly after several years of vital excess hand cleansing that has dried out the skin. Shoshana has seen the necessity of this care for hairdressers in particular, in fighting eczema and dry skin as hairdressers handle water, chemicals, colour and product on such a regular basis.
QED Skincare’s sustainable mindset is in-line with salon and client needs, merged with pharmacy-led formulas that actually treat and care for the skin. Keep them in mind as a hair salon beauty option that doesn’t interfere with haircare scents or style, a pampering service at the basin that offers a luxurious treatment option for clients or essential care for hairdressers who require pharmaceutical hand and skin care to maintain their salon work in a healthy way.
The brand’s award-winning product ranges include hero products such as the Ultra-Sensitive Treatment Cleansing Oil, the Body Exfoliator and the Ultra-Sensitive Body Balm, in a range of products that extend from cleansers and no-rinse cleansers to exfoliators, toners, eye care, masks, bath and body care, hand care and more.
Find the products that work for you and your salon in their customised scent, no-rinse and treatment capabilities, with QED Skincare.
For more information visit www.qedskincare.com
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