Say hello to BLONDEE 2.0, the second location of this burgeoning salon empire, expanded under the direction of Faith Williams. The salon has opened in Morningside as a go-to destination for blondes, less than two years after the original salon was opened in Newstead.

“It’s official, BLONDEE Morningside is open for business,” Faith said. “We’re so excited to see everything come to life. It’s been a lot of hard work, sweat and tears but here we are – we made it! We can’t wait for everyone to see the new space and get the BLONDEE experience in Morningside.”

The salon hosted an opening event for VIP guests on June 11, debuting its salon aesthetic and its similar look and feel to the original location.

“There are a few small changes and additions to make BLONDEE Morningside a bit unique, which we are really excited about. This time we have chosen some chic gold rimmed oblong mirrors, custom designed side tables, and gorgeous chairs wrapped in luxurious boucle fabric with beautiful carved solid oak round timber balls,” Faith said.

The salon also boasts a large glass salon front providing natural light, and is conveniently placed near public transport and ample parking. It will have the same services, expertise and client experience as the original salon, and help the Newstead location with its 800-person waitlist.

It’s been a big few months for BLONDEE, as BLONDEE Newstead extended its space in November 2020 to celebrate the salon’s one-year anniversary. The extension features a long oval-shaped oak table equipped with all the vital workspace needs for clients. This popular area has been replicated in the second space as well.

“Our clients absolutely love working away while getting their hair done at Newstead,” Faith said. “Sometimes they even enjoy an epic cheese board or a drink of their choice from our delicious drinks and treats menu. We’re so stoked to bring this experience to Morningside, and we hope everyone loves it as much as we do.”

“From the minute I opened BLONDEE, it has been a huge success. The expertise, training, the team and our culture have all played a massive role in the growth of BLONDEE. I’m excited for the next chapter alongside my business partner and Morningside’s manager Holly Calligaro,” Faith added.

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