One blowdry bar is doing what they can to encourage lifesaving conversations about breast and ovarian cancer risk. Blow Bar Co has aligned with Bright Pink Lipstick Day for the second year in a row, an annual event that asks Australians to wear their brightest and boldest pink lipstick to start a conversation around cancer risk and family history. The important cause supports Pink Hope, writes Michelle Ruzzene.

Bright Pink Lipstick Day is held on Friday, September 21. Blow Bar Co founder and director Leigh Dole said it was an important initiative to get involved as “we are incredibly passionate about helping women from all walks of life, and if we can help save one life, it is a job well done”.

“At Blow Bar Co, we strive to help women look and feel beautiful on the inside and out,” she said. “We feel this neatly correlates with the principles and objectives of Pink Hope and more specifically, Bright Pink Lipstick Day.”

Leigh encouraged other businesses in the industry to show their support. “There are so many opportunities, big or small, to get involved,” she said. “Donations, as well as fundraising initiatives, are an important first step to help invest in life-saving programs, support services or programs, or alternatively, if funding may not be suitable, it could be as simple as asking staff to don some bright pink lippie and open the conversation.”

To launch this year’s Bright Pink Lipstick Day, guests attended a gifting suite at Cuckoo Calley, Surry Hills, where staff from Blow Bar Co provided hair and make-up touch-ups. This year Pink Hope have launched their very own lipstick range to mark Bright Pink Lipstick Day on to ensure all proceeds go towards their lifesaving programs and support services.

Don you brightest lips and show your support for #BrightPinkLipstickDay.

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