Australian International Industries started in a lounge room in 1975 and grew to be an important and ascending salon Brand Empire – here we track that journey and discover the way in which this savvy company makes the international product market feel closer to home.
The 44 year history of Australian International Industries (AII) provides a storied arc of growth and success, beginning in Geoff Fenner’s lounge room and an old Volkswagen Kombi Van in the mid-70s. Starting as Fenner’s Hairdressing Supplies, building off his experience as Victorian Manager for Schwarzkopf Professional, Geoff worked alone to import products and brands at the time such as Comare Combs and Crazy Color.
Charles Cayzer joined the company in 1977 becoming a partner and with the introduction of Joewell Scissors from Japan elevated the company to new heights in stature and reputation with Professional Salons.
Concentrating on the importing side of the business and supplying other distributors in 1985 the company changed names and purposes, becoming Australian International Industries, P/L, from its previous title of G.A. Fenner (Aust) P/L/. A fully fledged juggernaut was born, stocked with new and interesting tools to truly help the professional hair and beauty industries.
With the company now moving towards its 5th decade, and the continued growth of salon favorites such as the Red Spot and Aware Brushes, Vibrant Crazy Colors which now boasts 40 shades, Marrakesh (No Parabens) range, Murrays Pomades and the Power Tools range, their passion continues by finding and importing new and innovative ranges that provide retail and service solutions for salons.
With a diverse group of professional product ranges, the gap is bridged between many dynamic, innovative and bold tools and products, and our own local salons. Providing this valuable service for decades, you can thank Charlie and the team at AII at large, for making the product world that much smaller. We’re looking on with interest at what they can achieve as they move toward decade five in their operation.
For more information visit www.aii.net.au