Welcome innovative afro-texture brand Organic SUKU, which is built to provide salons with the tools, knowledge, and products needed to confidently embrace and serve the diverse hair textures of the community.
The brand is born from ancient African hair care techniques and driven by trichology, with a dedicated treatment program and an education system as a rare professional Afrotexture brand. The brand’s bold Basin Collection caters to 67 per cent of the world population that has textured hair. The SUKU Treatment System, paired with specialised texture education, offers techniques, product knowledge, and strategies to seamlessly introduce and grow texture services in salons. Ongoing support is provided to ensure a smooth transition and continued success in serving a diverse clientele.
“Embracing the textured community has not only expanded our clientele but has brought a new level of creativity and inclusivity to our salon. It’s been a game-changer for us,” shared Alannah Jade of Ella&Jade, owner of the first Texture Hub in Australia.
The hero Basin Collection is a revolutionary four-step system designed specifically for Afrotextured and Multi-textured clients, addressing concerns such as brittleness and tangles that cause breakage, while promoting health hair growth.
The brand encourages salons to grow their repertoire with texture inclusive services, which allows salons to expand their service menu. Comprehensive education ensures a seamless integration that immerses hairdressers in the intricacies of textured care and textured hair culture. The brand also hopes to open a dialogue with the industry about the evolving landscape of hair care in Australia, with owner and founder Lani driving conversations around equipping the industry for the future, addressing the changing demographics and meeting the evolving hair care needs of the Australian population.
For more information visit www.organicsuku.com
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