Real Talk brings together the ultimate creators, disruptors and luxury Leaders to bridge the ever- increasing gap that defines the modern salon business. In this dynamic education event, to be held at Ovolo, Woolloomoolo in Sydney, on August 5, there’s be a range of diverse seminars to elevate every aspect of your salon business and inspire you to actually make a change.

Set between networking opportunities in a truly transformational day, here are the exact sessions you’ll be hearing and learning from.

James Fizgerald: From social vanity to metrics

Australians spend roughly six hours online each day, with almost a third of that time going to social networks. With Facebook as the number one social destination (80 per cent), YouTube (78 per cent) and Instagram (60 per cent), James Fitzgerald explains how to move beyond social vanity metrics to build a lasting impact in business.

James Fitzgerald

Renya Xydis and Monique McMahon: For the love of brand

‘For the Love’ combines leading creative masters Monique McMahon, Renya Xydis and Natalie Anne to connect your salon brand with what it takes to build an iconic creative and connected business. Push boundaries, shift mindsets and unleash new creativity with an up-close and personal approach.

Monique McMahon and Renya Xydis

Terry Hawkins: Transformative culture

World renowned keynote speaker Terry Hawkins will take you through the evolution of technology, technique and transformation – creating a seamless transition between retail, the chair and exceptional client connections.

Terry Hawkins

Lee Cohen and Oscar Cullinan: Leaders in luxury

Business Development Manager of the Oscar Oscar Group, Lee Cohen, and brand creator Oscar Cullinan are at the helm of 200 staff across 14 locations. They refer to building a brand as ‘spinning numerous plates’. They will show you how to identify patterns of behaviour in business to make better decisions, determine future courses of action and spin the right plates at the right time.

Oscar Cullinan

Francesco Ruggerino: Emotive entrepreneurship

Founder of global salon brand Prema, Francesco Ruggerino, knows how to control vision, mindset and challenge everything. Franc will uncover the ideal entrepreneur’s balancing tools to find the perfect harmony between action and reflection. Focusing on personal and professional development and how it affects entrepreneurship, Franc will reveal how he has created a global hairdressing brand.

Francesco Ruggerino

Edwards and Co: Industry disruption

Australia’s most talked about salon brand takes you behind the scenes with an uncensored take on how they disrupted the industry to grow one of the biggest hair movements in Australia. General Manager, Bridgett Birchall, and Communications Manager, Bianca Bouldon, reveal behind the scenes strategies that make Edwards and Co a salon brand of choice.

Dario Cotroneo: Consultation is King

One of the hairdressing industry’s most awarded educators, Dario Cotroneo, uncovers how the strongest consultation leads to the ultimate transformation. Dario’s approach to managing clients’ expectations, ego and dealing with difficult people will ensure both the client’s and hairdresser’s expectations are met. Making the uncomfortable more comfortable, Dario will leave you inspired and armed with a new thought process towards your clients.

Dario Cotroneo

Educating across the full spectrum of salon business, Real Talk is a day you’ll leave as a very different salon owner than you entered. Master all these significant business elements at Real Talk.

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