Hair care tools brand CLOUD NINE have partnered with The Little Princess Trust charity to launch a limited-edition collection, to honour Childhood Cancer Awareness Month and inform part of the brand’s important Power of Good campaign.
The range will showcase the brand’s award-winning straighteners in blue, donating $20 to the Little Princess Trust with every tool sold. The brand will also deliver a series of posts with inspirational tips on how to style new shorter looks using collection, as part of the initiative.
The donations will go towards making wigs for young people struggling with hair loss through a charity that provides free, real hair wigs and support to children and their families through childhood hair loss. The Little Princess Trust makes around 2,000 free wigs every year with a service available for all genders up to the age of 24.
“The Power of Good campaign aims to raise awareness of the positive and life-changing impact a hair donation can make to a child’s life,” said Martin Rae, CEO at CLOUD NINE. “We are proud to be helping to raise vital funds for The Little Princess Trust through our new partnership. The money raised will provide real hair wigs to children and young people who have experienced hair loss and fund vital research into all childhood cancers.”
The collection delivers the Original and Wide tools in a blue colourway with the option to personalise the tool, it also incorporates a velvet style case and a thank you keepsake from The Little Princess Trust. The CLOUD NINE straighteners offer variable temperature control and mineral-infused plates.
“We are so grateful to CLOUD NINE for this fantastic support, which will help the charity provide free wigs to children and young people that really need them. It costs around £550 to make and supply each of the 2,000 wigs we will provide this year,” shared Phil Brace, CEO at The Little Princess Trust. “Plus, there is a great reliance on our funding within the childhood cancer research community. The money which this campaign will raise will make a real difference to children and young people with cancer.”
For more information visit www.cloudninehair.com.au
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