Color Wow has added a famous Australian figure to their renowned global talent team, with leading Sydney colourist and EdwardsAndCo founder Jaye Edwards being announced as the brand’s first ever Australian hair ambassador.
Jaye is recognised as a pioneer in the hair industry, with eight significant hair salons, a cult social media following and a globally lauded education platform. Jaye and EdwardsAndco’s signature looks include creamy blondes, bold curls and textured beach waves, as well as the iconic “future proof” colour and seamless colour blends.
Jaye will join the inimitable Color Wow team that features Chris Appleton, Global Creative Director and the Hollywood hairdresser known for styling the tresses of celebrities such as Jennifer Lopez, Kim Kardashian and more.
He will educate and share his industry-leading techniques alongside Color Wow’s science-based formulas and product range in his role throughout Australia and New Zealand. Jaye’s hair and colour techniques have inspired a generation of hairdressers and clients with luxury, feed-worthy hair looks, and Jaye will teach these skills with creativity and expertise in this new appointment. Jaye’s innovative artistry, paired with Color Wow’s collection of solution-driven products, developed to treat, restore, and transform all hair types, especially fragile, compromised and colour-treated hair, is the ideal combination.
“There is such strong science behind Color Wow, and I want to show Australia how to unlock previously impossible results. I’m a colourist first and foremost, and Color Wow is fanatical about the ingredients that go into their products. The brand has identified and banned over 60 ingredients found in most hair care and styling products because they can stain, darken and distort hair colour. That is something I need to share with the entire Australian colour industry,” Jaye said.
“I love the direction Color Wow is headed in. I know it’s about to explode within the Australian Market and I feel honored to play such a critical part of that journey. I am so excited for all the future launches that I just know will be huge successes in the Australian market” Jaye added.
For more information visit www.thehaircaregroup.com
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